Concept:

Iconic vector language defines this collection. Evolving from women's archive evolution and men’s back vector cotton/FT/fleece programs, we’re creating a collection that uses the same cutlines across both genders. This collection creates a full ecosystem – from our hero vector tracksuit at the center to our cut + sew cotton/FT/fleece halo. Use the vector to inspire cutlines that act as a visual marker and create interest in timeless silhouettes and fabrics.

Distro Tier: Better

Lifecycle Plan: Evergreen 24mos (DNA/Core colors), Seasonal (Q1/Q2 Colors)

Target Consumer:  The Purist

Key Account Distro: JD, Macy’s, Sport Chek

Material Direction: Fleece/FT, Crinkle Wovens, Jersey, Flat felled seams

Color Direction: Brand DNA / Core, Q1 & Q2  seasonal color drops