Concept:

Deliver versatile, style-forward pieces that seamlessly blend lifestyle and activewear, prioritizing comfort, functionality, and emotional connection. Support a consumer mindset that blends style, performance, and mindfulness—design for people who want to feel good and look good, wherever they go. A clean and simple aesthetic in pinnacle performance product. Rooted in premium, ready to perform fabrics. Function is the focus but it should be as quiet as the luxury. Hidden points of discovery. Perfect fit. Barely there branding.

Design Focus:

• Emphasize uncomplicated, flattering fits and modern silhouettes

• Highlight soft tailoring that elevates classics with a sophisticated but natural feel

• Champion movement, self-expression, and well-being through each piece

Key Styles & Updates:

• Dreamblend Bra & Tight: Continue in new seasonal colors and texture with signature buttery-soft handfeel

• RBK Chill+ Dreamblend Tee & Tank: Carryover styles providing breathable comfort from commute to workout

• Skystretch Woven Pant & Jacket: Maintain as layering staples with 4-way stretch and modern versatility

Distro Tier: Best + Better

Lifecycle Plan: Annual

Target Consumer:  The Athlete

Key Account Distro: DTC

Material Direction: NEW Performance Knit texture

Color Direction: Core Colors & Q1 Seasonal