Concept:

Wardrobe Essentials re-imagined through a sports lens. Using the dance community as our muse, we take another look at how she defines “must-haves” and how she wears and uses them.

At the Better level, we take inspiration from streetwear and modern hip-hop, creating new lifestyle staples that form trend-forward looks inspired by movement.

At the Good level, we provide studio basics, driven by performance and focusing on body-skimming silhouettes.

Between these two capsules, we create pieces that give her the freedom to move and dress how she wants while staying effortlessly cool.

Distro Tier: Better Level Lifestyle / Good Level Performance

Target Markets: US, EU

Key Account Distro: JD, ASOS, DTC

Material Direction Better: Light-weight nylon wovens, fleece/French terry, cotton jersey

Material Direction Good: Poly interlock

Color Direction: Ignite White + Q1 Bold Color/tinted Neutrals